Raise Your Glasses To The 2010 SoBe Food And Wine Festival
The Food Network South Beach Wine & Food Festival presented by Food & Wine is a national, star-studded, four-day destination event showcasing the talents of the world’s most renowned wine and spirits producers, chefs and culinary personalities. Hosted by Southern Wine & Spirits of Florida and Florida International University (FIU), the festival benefits FIU’s School of Hospitality and Tourism Management Teaching Restaurant and the Southern Wine & Spirits Beverage Management Center. To date, the Festival has raised over $8 million for the School. In 2011, the Festival will celebrate its 10th anniversary and will commemorate it with the release of Festival Director, Lee Brian Schrager’s book, Food Network South Beach Wine & Food Festival Cookbook (Clarkson Potter, Fall 2010), in collaboration with Julie Mautner.
The Food Network South Beach Wine & Food Festival presented by Food & Wine began as a one-day festival known as the Florida Extravaganza held at FIU’s Biscayne Bay Campus from 1997 to 2001. In 2002, Lee Brian Schrager, director of Special Events and Media Relations at Southern Wine & Spirits of America, took the reigns of the one-day festival and brought his vision for the festival to life by relocating it to South Beach. The renamed South Beach Wine & Food Festival attracted close to 7,000 guests to a series of dinners, seminars and a Grand Tasting and Live Auction in its first year. The following year, the festival grew, attracting close to 10,000 people and garnered extensive national media coverage. In 2004, with the addition of a number of events and a revamping of the program, the festival doubled in size and attracted more than 20,000 guests to the three-day event.
In 2006, the South Beach Wine & Food Festival celebrated its fifth anniversary and became one of the largest and most well-known festivals of its kind in the country. During the planning of the 2007 festival, Food Network entered into partnership with the South Beach Wine & Food Festival to become its title sponsor. The resulting Food Network South Beach Wine & Food Festival presented by Food & Wine combines the international appeal of top-quality libations from around the world, the national appeal of the Food Network and its celebrity chefs and hosts, and the appeal of Latin and Caribbean-inspired regional cuisine.
The 2009 Food Network South Beach Wine & Food Festival attracted close to 50,000 guests over four days and garnered an unprecedented amount of media coverage. The Festival earned over 1.7 billion media impressions through its integrated marketing and public relations plan. Fall 2009 also marked the second annual Food Network New York City Wine & Food Festival presented by Food & Wine and Travel + Leisure under the direction of Festival founder and director, Lee Brian Schrager who created the sister event in New York City.
The 2010 Food Network South Beach Wine & Food Festival presented by Food & Wine will take place Thursday, February 25 – Sunday, February 28. Some of the industry’s most recognized and respected principals will again converge on Miami Beach to entertain and educate thousands of guests while creating unique opportunities for the students of FIU’s School of Hospitality and Tourism Management to gain invaluable hands-on experience through their participation in the festival.